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Using Content to Tap Key Motivators: Greed, Fear, and Risk
I saw an article posted recently by the Content Marketing Institute entitled “2 Foolproof Methods for Getting Content Marketing Buy-In.” It got me thinking; what really motivates people to buy into to...
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What’s in a Name? Tips About Naming Strategies
In addition to providing content to drive our clients’ marketing programs, from time to time we also are called on to assist with naming conventions and branding strategies. Usually a client is trying...
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The Three Essential Steps to Killer Content
No matter what your marketing program initiative – a social media campaign, blogging, direct email, a new web site – you need the right message to appeal to your target audience. That means going back...
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“Excuse Me; May I Buy Your Product?”– The Inbound Marketing Payoff
Wouldn’t it be great if you didn’t have to promote your company and customers just beat a patch to your door? You don’t need to invent a better mousetrap to get that kind of customer attention. You...
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Create engaging content from your offline events
Looking for a great source of content? Don’t overlook offline events. That’s the suggestion of Mykel Nahorniak, CEO of online event calendar company Localist, He offers “8 Ways to Transform Events into...
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Follow Me! Converting Social Media Leads
I have been receiving a lot of spam messages lately from hucksters offering to sell me Facebook “Likes.” The most common come-on is $60 for 600 Likes: Addition of 600 REAL Worldwide Facebook Fans’...
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My Content Marketing Resolutions for 2014
The New Year is always a good time for new beginnings, including an assessment of what you can do to improve your content marketing program. Here is a short list of New Year’s Resolutions for your...
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Repurpose your content to get more mileage
Are you coming up short on ideas for your content strategy? Having a calendar of content about your company’s activities and products and services – press releases, white papers, case studies,...
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5 Ways Blogging Will Help Your Business
So many small business owners and entrepreneurs don’t think they need a blog. Blogging takes time and energy that would be better spent focusing on operational concerns or building the business, right?...
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